READY
The READY ™ Issues and Crisis Communications Management
System is a knowledge tool designed to enable executives to manage
effectively communications addressing major issues and crises.
What it is
READY -- utilizing separately or in combination organizational nets,
the Internet, intranets and stand-alone PCs -- can:
- Improve significantly centralized management of issues
and crisis communications
- mitigate major issues so that they do not become crises
- Enable organizations in the private and public sectors
to function far more effectively in the complex and changed global
communications environment of the coming century
Why it is needed
Failure to successfully manage communications in connection with
issues and crises is directly attributable to failure to address
new critical factors in our communications environment on the
threshold of the 21st Century. These include:
- With the advent of global 24-hour communications, the action
time window has narrowed to a few hours at best;
- The credibility of most communications -- particularly corporate
and commercial communications -- has eroded significantly and
continues to erode.
- Complexity and reduced margin for error have made control
of communications extremely difficult and tenuous;
- Growing communications clutter is ever more difficult to penetrate
- The cost of communications failure increasingly can be disastrous
- Effectiveness of so-called "traditional" media is
seriously decaying and modes of reception of information for the
latest generations is greatly altered..
READY is designed to address these challenges.
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